If there’s anything influential on our culture, it’s social media—Facebook in particular. Today, Facebook boasts over 3 billion monthly active users, with an average of over 2 billion daily users. Used by roughly 68% of Americans, Facebook still remains one of the most dominant social networks. Additionally, the average user spends over 30 minutes per day on Facebook. There’s no way around it: Facebook is big, and it is here to stay.
For small business owners and marketers, this means one thing—potential customers. More Facebook users means more potential connections, relationships and sales. If you have a business page, how can you utilize Facebook to increase your followers and grow sales? We have some tips for how to improve your engagement on Facebook.
1. Fill out the “About” section.
The easiest way to gain more “likes” on a Facebook page is by simply filling out the information in the “About” section. This makes the page easier to find for users while improving a business’s credibility and increasing search engine rankings. Include any and all applicable information, such as address, phone number, location and mission statement.
2. Promote your page via email.
If you already have a substantial email marketing list compiled, use it to help boost your Facebook page. In your next email blast, include a call to action encouraging current and potential customers to like and follow the page. Emphasize the value in liking the page, such as updates on sales, extra promotions or contests.
3. Share short-form video and high-quality images.
Content is king. The most valuable content on social media today is in short-form video—like Facebook Reels—and high-quality images. These serve as a great way to share content through your page and increase Facebook followers. Short-form videos now drive the vast majority of interaction rates and bring in hundreds of billions of daily plays across Meta's platforms. If you want to improve your engagement on Facebook, prioritizing short, engaging video alongside strong images is the best way to do it.
4. Engage with others.
Here’s the biggest thing: if you want more followers to engage with your Facebook page, then your page should probably be engaging with them. Engaging with followers, customers and fellow pages on Facebook is necessary for increasing your followers. Get in the habit of regularly leaving thoughtful, interesting or even funny comments or responses with others, to demonstrate more of your brand’s personality and earn more likes on the page.
5. Post at optimal times.
When you post is almost as important as what you post. Recent industry studies have found that the best times to post on Facebook have shifted toward mid-morning and early afternoon on weekdays, particularly between 9:00 a.m. and 1:00 p.m. on Tuesdays, Wednesdays, and Thursdays. Research the best times to post on Facebook for your specific industry before scheduling content to gain the most engagement.
6. Consider Meta (Facebook) Ads.
Finally, consider utilizing Facebook Ads (now managed through Meta Ads) to increase page followers. Facebook Ads are paid advertisements your business can use to reach out to Facebook users. The vast majority of social marketers use Meta's ad platform for advertising, leveraging its targeting algorithms to see significant increases in post engagement, website clicks and page likes. Learn more about Meta Ads yourself to see the return on investment.
Facebook is here to stay, so make sure your marketing efforts are doing the best they can. Use some of these tips to improve engagement on your Facebook page and grow a business.
