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Primary Location
2718 Gault Avenue N.
Fort Payne, AL 35967
Primary Phone (256) 845‑1143
Toll-Free 1-800-232-9538

8:00 a.m. - 5:00 p.m. CST
Monday - Friday

Welcome to our Website

Thank you for visiting DeSotoPrinting.com, your local source for quality printing and mailing services in DeKalb County, Alabama since 1980!

Due to Coronavirus precautions, we ask that you limit your inside visits to the absolutely necessary. We ask that you process all orders via phone, internet, or email. Call the office for your invoice total. We will take payment over the phone, by check or cash, and will bring your jobs to your vehicle.

To place an order or get help with a new project, enter our online Customer Service Center.

If you have any questions, please call 1-800-232-9538 or email customerservice@desotoprinting.com for ordering information and assistance.

Use Your Customers’ Stories for Marketing Success

In marketing ventures, we often focus on the channel we’re using to reach our audience. While this is an important piece of your marketing campaign, it’s not the only star of the show. Your messaging also deserves the spotlight and some true thought in order to pull off a successful campaign.

Sometimes it’s better for your customers to tell it like it is. That’s where testimonials come in. It’s a “Don’t take it from us, take it from them” approach with your audience. Why? People trust people. They want to hear about the experiences your current customers have had with your business so they can imagine themselves in the same position. Here are ways you can gather the best customer feedback to use in your marketing materials. 

 

Get to Know Your Customers

In order to use testimonials that mean something, so build strong relationships with your customers. If you want them to speak on your behalf, they should be your biggest fans. Going above and beyond for your customers should be the norm. When you do, they’ll be more than willing to speak on your company’s behalf. 

 

Look at Feedback That Already Exists

Facebook, Google and Yelp may be a treasure trove of testimonials that already exist. You know them by another name— reviews. Take a moment to see if there are any reviews that already exist with good material. The reviews you choose to use should tell a positive story for your business and give specifics about a narrative you’re trying to tell (like a review related to a brand new product or offering!). 

 

Get Permission From Your Customers

While your customers will most likely be excited to help you share the good news about your business, it’s still important to involve them in the process (even if you’re pulling from a public review!). Show them the finished product before it goes to print or you hit publish online. This is just one further step to help build credibility with your customers and to ensure they don’t want to add or take out anything from their statements. 

 

Use Feedback with Substance. 

“They were great” is a wonderful review to read, but it doesn’t tell your potential customers why they should do business with you. Don’t be afraid to outline for your testimonial givers what you’re hoping they’ll touch on. Maybe it’s a specific product or service, or maybe you want them to talk about the people they work with from your company. Make sure your customers’ stories fit with the story you’re trying to tell. 

 

Talk to Your Biggest Fans

This should come as no surprise. Your biggest fans will be the most willing to give you a good piece of content to feature on your next direct mailer or email marketing campaign. If you aren’t sure who your biggest fans are, it’s time to get to know your audience further. Include options to provide feedback in your follow-up communications after somebody makes a purchase. 

 

Your customers are the reason you continue to exist today. Show them how much they mean to you by investing in genuine relationships with them, and you’ll be surprised at how much they’re willing to help you in return. Make the simple ask for them to share their experience with you, and watch as this helps you continue to bring in new business. People trust people, so get out there and show your team members how trustworthy you are.

Your brainchild is our inspiration.

Let us combine our printing and marketing expertise with the service necessary to take your project from concept to completion. Business cards to brochures, catalogs to calendars, we'll deliver what you need, on time.

  • Melissa Miller, Ebb Tide Electric
    Melissa Miller, Ebb Tide Electric

    Thrilled! Truly thrilled with our custom forms from DeSoto Printing. The customer service is impeccable, their printing and shipping is timely, and their quality cannot be beat. All the way from North Carolina we’re thrilled to be customers of DeSoto Printing.

  • Fort Payne Chamber of Commerce
    Fort Payne Chamber of Commerce
  • DeKalb County Economic Development Authority
    DeKalb County Economic Development Authority
  • DeKalb County Tourism Association
    DeKalb County Tourism Association
  • DeKalb County Schools
    DeKalb County Schools
  • Fort Payne City Schools
    Fort Payne City Schools