Skip to main content
Primary Location
2718 Gault Avenue N.
Fort Payne, AL 35967
Primary Phone (256) 845‑1143
Toll-Free 1-800-232-9538

8:00 a.m. - 5:00 p.m. CST
Monday - Friday

Welcome to our Website

Thank you for visiting DeSotoPrinting.com, your local source for quality printing and mailing services in DeKalb County, Alabama since 1980!

Due to Coronavirus precautions, we ask that you limit your inside visits to the absolutely necessary. We ask that you process all orders via phone, internet, or email. Call the office for your invoice total. We will take payment over the phone, by check or cash, and will bring your jobs to your vehicle.

To place an order or get help with a new project, enter our online Customer Service Center.

If you have any questions, please call 1-800-232-9538 or email customerservice@desotoprinting.com for ordering information and assistance.

What to Do When Marketing Efforts Fail

Last week, Facebook and Instagram experienced a shutdown that nobody saw coming. The apps were temporarily unavailable for much of the day, which had a much bigger impact than simply not being able to post a picture of your lunch or what you were doing at the moment. For marketers, it meant that a key way to reach their audiences suddenly became unavailable. While the issues were resolved in one day, it brings up a good point about our marketing efforts. When one form of marketing fails, what do we do? Or rather, when an entire campaign fails, what do we do? 

Every marketing campaign can’t be a home run, but every marketing campaign can be a learning experience. Read on to learn how you can learn from your marketing experiences and pivot to ensure continued success. 

 

Understand Why the Campaign “Failed”

The word “failed” is in quotation marks because no campaign is a true failure if you learn something. Once you understand why the campaign didn’t perform the way you wanted, you’ll be able to use that information in the future. Maybe it was the wrong channel. Maybe the audience missed the meaning of your message.

The answer as to why the campaign didn’t perform up to your standards only lies with your audience, so make sure you’re checking in with them to understand what they’re loving and what they think could use an improvement. Offer various ways to get feedback, so your audience’s comments are heard and implemented.

 

Remind Yourself that Not Everything is in Your Control

Just because a campaign failed doesn’t mean it was something you did wrong. Acceptance is one of the most important keys to success. Facebook going down as a prime example. Technology fails. Mistakes happen. When things beyond our control happen, consider how you can have a backup plan in the future. In the grand scheme of things, it is all a learning experience.

 

Pivot, Pivot, Pivot

Imagine if the social media outage had been for days or even weeks. Likely, you would have pivoted to find a different way to reach your audience. You might have cleverly worked up an email campaign stating, “Since Facebook is down, you might as well shop online.” Or, you could have developed a direct mail piece that stated, “Even if the internet fails, we’ll always be here.” You get the idea! Take advantage when life doesn’t go your way by pivoting to find the bright spot. Consider how you can make the most of the situation.

 

It doesn’t always have to be an outage that makes you pivot. Use this as a reminder to reevaluate all of the channels you’re using and whether the current plan is serving your marketing strategy. Try out a new channel you’ve never tried before. Use both digital and offline methods to complement your other strategies. 

 

Remember, it’s only a failure if you don’t learn from it. Mistakes happen, but you can become a better marketer when you listen to your audience and continue to get better. Try something new. Pivot with what isn’t working. The more agile you are with your marketing efforts, the more your audience will feel that you’re listening to their needs and wants.

Your brainchild is our inspiration.

Let us combine our printing and marketing expertise with the service necessary to take your project from concept to completion. Business cards to brochures, catalogs to calendars, we'll deliver what you need, on time.

  • Melissa Miller, Ebb Tide Electric
    Melissa Miller, Ebb Tide Electric

    Thrilled! Truly thrilled with our custom forms from DeSoto Printing. The customer service is impeccable, their printing and shipping is timely, and their quality cannot be beat. All the way from North Carolina we’re thrilled to be customers of DeSoto Printing.

  • Fort Payne Chamber of Commerce
    Fort Payne Chamber of Commerce
  • DeKalb County Economic Development Authority
    DeKalb County Economic Development Authority
  • DeKalb County Tourism Association
    DeKalb County Tourism Association
  • DeKalb County Schools
    DeKalb County Schools
  • Fort Payne City Schools
    Fort Payne City Schools