Skip to main content
Primary Location
2718 Gault Avenue N.
Fort Payne, AL 35967
Primary Phone (256) 845‑1143
Toll-Free 1-800-232-9538

8:00 a.m. - 5:00 p.m. CST
Monday - Friday

Welcome to our Website

Thank you for visiting DeSotoPrinting.com, your local source for quality printing and mailing services in DeKalb County, Alabama since 1980!

Due to Coronavirus precautions, we ask that you limit your inside visits to the absolutely necessary. We ask that you process all orders via phone, internet, or email. Call the office for your invoice total. We will take payment over the phone, by check or cash, and will bring your jobs to your vehicle.

To place an order or get help with a new project, enter our online Customer Service Center.

If you have any questions, please call 1-800-232-9538 or email customerservice@desotoprinting.com for ordering information and assistance.

Professional Distancing: Marketing Practices To Avoid

Professional Distancing: Marketing Practices To Avoid

When it comes to being a savvy marketer, there’s a wide range of practices that would be wise to avoid in order to successfully promote your brand and elevate it above the noise of a crowded inbox or mailbox. Take a look at this list and see where you are in terms of your marketing know-how. 

 

Not Promoting Yourself

The idea that my small business “doesn’t need any marketing” is a signal that you have potential to make some incredible changes to your overall strategy. Take a look at why you don’t believe you need any marketing. What is holding you back from it? Once you identify these factors, you may come to realize that even a small amount of marketing can go a long way for your business. Promoting your business is a way to stand out from your competitors and make your business shine brighter than the others. Utilize your promotional marketing to come out on top. Overall, if you want to make money for your business, have a marketing and promotion strategy in place, even if it may be small.

You may believe that your products or service speaks for itself, and people will naturally come through word of mouth, and you may have some success with this mentality. 

But ultimately, your own promotion is what is going to drive customers your way. Essentially, your business should sell your business.

 

Undefined Target Audience

Do you have a target audience? Do you know who it is? A common problem in many businesses is they don’t. So, consider your ideal customer. Someone who fits your business values perfectly, who loves your products and who is willing to refer you to others or stick with your for the long term. What do they look like? How do they act? How would you define them? 

Is it Pam who spends her weekdays volunteering at animal shelters and her weekends playing rock ‘n roll in a local concert space? Or is it Garry who spends his free time painting nature scenery while holding a steady job at the Parks and Recreation Department?

If you’re having trouble identifying your target audience, do some research and get to know your customer segments—who are your current customers? That will help inform how to go after new ones.. An undefined target audience can make your marketing campaigns appear scattered and uncertain, and your messaging may not hit the mark and resonate with the people you want to receive it. 

 

Ignoring Social Media

It might seem like a waste of time, but social media marketing does work—you just have to be sure you’re on the right platform. Go where your audience is. That might mean creating a Facebook page for your business, or maybe a  Twitter or Instagram account. Even Snapchat and TikTok are being used successfully by marketers.  Not only will you meet more of your customers and prospects, broadening your reach, , but you gain free promotion and potentially increased search engine rankings. 

 

Aggressive Email Blasts

If you’re using email marketing, keep it up! It can be a very effective method to reach a certain audience. However, be careful about how many emails you’re sending—too many messages to the same people can lead to unsubscribes.Unregulated emails blasts can leave customers feeling less engaged. Practice segmentation of topics with your audience. You’ll be a pro at this in no time.

 

Making False Promises

If you can’t deliver on something you’ve claimed you could with a customer or client, you’re going to lose their trust, and they will go to a competitor. False promises negatively affect your company and brand. No one likes to feel like they have been lied to, especially when they are spending money. 

When developing your marketing plan, be clear and concise, while avoiding any confusion or false promise. If you advertise fast and efficient service but deliver a week late, ouch. You could lose a customer. 

Marketing is a key part of your small business plan, so make sure to carefully consider the do’s and don’ts in order to create a plan that works well and grows your business. 

Your brainchild is our inspiration.

Let us combine our printing and marketing expertise with the service necessary to take your project from concept to completion. Business cards to brochures, catalogs to calendars, we'll deliver what you need, on time.

  • Melissa Miller, Ebb Tide Electric
    Melissa Miller, Ebb Tide Electric

    Thrilled! Truly thrilled with our custom forms from DeSoto Printing. The customer service is impeccable, their printing and shipping is timely, and their quality cannot be beat. All the way from North Carolina we’re thrilled to be customers of DeSoto Printing.

  • Fort Payne Chamber of Commerce
    Fort Payne Chamber of Commerce
  • DeKalb County Economic Development Authority
    DeKalb County Economic Development Authority
  • DeKalb County Tourism Association
    DeKalb County Tourism Association
  • DeKalb County Schools
    DeKalb County Schools
  • Fort Payne City Schools
    Fort Payne City Schools